- Cinematography
- Dependant on genre & tone of the song.
- Accompany movement of performers walking, dancing...
- Close-ups predominate because of size of screen and partly because of desire to create a sense of intimacy.
- Artist lip syncing words.
2.Editing
- Fast-cut montage
- Multiple viewing
- Transitions & pace establish mood
- Digital effects enhance original images to offer different types of pleasure.
- Chroma-key/Green/Blue Screen
- High quality colour videotape recorders.
- Portable video cameras
- 35mm film
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