Tim Bergling better known by his stage name Avicii is a Swedish DJ, remixer, and record producer. Avicii was ranked 3rd on DJ Magazine 's annual Top 100 DJs in 2012 and 2013 and has been nominated twice for a Grammy Award, once for his work on "Sunshine" with David Guetta in 2012 and once for his song "Levels" in 2013. Some of his most famous songs are "I Could Be the One" with Nicky Romero, "Wake Me Up", "You Make Me", "X You", "Hey Brother", "Addicted to You", "The Days", "The Nights", and "Waiting For Love".
- Genre Characteristics- Wake me up includes shots of a festival style performance which is common to the electronic dance scene. This works particularly well as it is something the young target audience can relate to
- Relationship between lyrics and visuals- There does not seem to be a reference between the lyrics and visuals
- Relationship between music and visuals- There is a clear relationship between music and visuals, for a start, the editing matches the beat of the music.In addition to this; during the main ‘dance’ part of the song, the shots of Avicii playing the festival are shown with the crowd and lighting effects, this suggests that there is a serious link between music and visuals
- Artist close ups- There appear to be a few shots of avicii at the festival. These are the only shots of him and so there clearly wasn’t a huge demand from the record label, suggesting that the music and narrative are more important.
- Notion of looking- There is an obvious example of this when everybody is looking at the main female character and her daughter as they walk through the street. This appears to be due to the strange clothes the main character is wearing as a pose to voyeuristic reasons
- Intertextual references- Yes-to popular culture.The festival shots are a clear reference to popular culture.
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