- A digipak is a 6 panel album cover designed to promote the artists USP.
- Many use-
- Iconic head shots
- Iconic graphic design
- Logo's
- Iconic Image (No Artist)
- It may include-
- Front cover
- Track listing
- Lyrics
- CD's
- DVD's?
- Images
The above digipak is for Taylor Swift's album Red.Taylor's digipak doesnt follow usual conventions when it comes to the title because the title of the album is bigger than the artist name, and is more noticeable, which is different because the digipaks I have analysed so far, have the artist name larger than the album name. The album name is written in red, which is the same colour of the the lipsticks.
Laura Mulvey's Male Gaze is featured on this digipak as we see Taylor Swift in the form of a mid-shot showing her face and body although of this she does not appear sexually provocative or revealing suggesting that she does not want eole to see her in that way.
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