The above digipak is for Rihanna's album Talk That Talk. This is a R&B album that incorporates other genre's such as pop, hip-hop and dance. The album revolves around romance. The cover suggests what music will be found on the album as she subverting from stereotypical female conventions by exhailing marijuana. Drugs are highly associated with the hip-hop genre. Her mouth is opened which is very suggestive. This sexualises her image. Rihanna's image features heavily on the digipak showing that her image is important to her.
Laura Mulvey's Male Gaze is featured heavily on this digipak as we see Rihanna in a variety of positions and shots, this is to show that she relies on her sexual image to sell her album. It opens a new audience as men would want to buy the digipak to se Rihanna as they would want to be with her whilst women may want to be her.
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