Pitch Script

SLIDE TWO-

•       Exödus (A.K.A Neil Barry) is an EDM artist born in 1990, Cornwall. Despite having a religious background which gave him inspiration for him name, he found his true path in the EDM genre around the age of 18. He moved from his small country background to London to try and get a chance of being a success. He was spotted by a music producer doing a small gig in a club in London who then gave him the right paths to be in the EDM music genre.

•       He is very popular in Europe and especially Germany thus why his name also has German influences. None of his singles have been a major success in the UK but he hopes that his new single will give him major success.

SLIDE THREE-

•       These are the mood boards I created for Exödus which represent the genre of EDM and what it is about. On the mood board you can see bright colours such as bright blues, reds and greens. These are typical for the EDM genre and I want to reflect that in my digipak, poster and music video.

SLIDE FOUR-

•       Exödus will reflect traditional audience stereotypes of the EDM genre.

•       EDM is a genre related to young people aged from 16-25 and after research which took place such as questionnaires, I have found that younger people tend to be more involved with this genre. EDM is related to the club scene and the age demographic of 18-25 visit clubs the most.

•       EDM is generally targeted towards both genders although I could say that Exödus is more targeted towards men than women as the main artist is male himself and this shows a relation towards the artist and listener.

•       Exödus wouldn’t trap himself towards one social class although the EDM genre tends to be more towards lower-middle classes as upper classes relate to the more classical genre stereotypically.

SLIDE FIVE-

·      Exödus’s audience should have an outgoing personality. They should be fun and enjoy partying.

·      They should be sociable and carefree. They shouldn’t have worries or issues.

·      Many would spend their money on clubbing and CD’s of their favourite artists.

·      They may enjoy experimenting with music and creating music of their own.

SLIDE SIX-

·      I am making a music video for the Daft Punk song “Harder better faster stronger”. I chose this song as it has a good EDM vibe which matched with my artist. I have decided to make an interesting twist to the music video which many EDM artists do, I will be using just LEGO characters instead of humans. The music video will take some inspiration from Toy Story as it will have the leave room, come alive idea. The music video begins with a boy playing with LEGO, he leaves the room and the LEGO comes alive. The DJ LEGO figurine builds himself a club set with his own DJ table whilst other LEGO figurines coming alive to join in with the party. At the ¾ mark, the LEGO people turn on the TV and a party scene takes place. At the end of the music video, the boy walks into the room and the LEGO people and pieces collapse on the club floor once again referencing the Toy Story idea.

SLIDE SEVEN-

·     There is a link between lyrics and visuals as the lyrics say about becoming ‘bigger’ and ‘better’ whilst the LEGO people build the DJ set and make it larger.

·      The music links with the visuals as robots are related with futurism and the music is very futuristic.

·      Genre characteristics featured in the music video include the dance scenes and the DJ set. This is featured in many EDM music videos.

·      The artist is not in the music video as his is a popular characteristic of the genre.

SLIDE EIGHT-

·      This is my animatic for my music video