Brief of Exodus

I have been asked to devise and make a promotional music video for Exodus. As a new act, his record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing  to his target audience.With this in mind, his first release will be a cover version and will be used as a platform for future original releases.

Brief of Exödus (Media Studies Artist) from agentknight

Music Video Research

In todays lesson I began to think about what genre of music my music video will be. I have come to some conclusion that my music video will be based on the EDM/Dance music genre. I have chosen this genre as it tends to pick a unique more artistic type of style as opposed to a more narrative based lip-sync music video related with genres such as Pop.


I have decided to look into the works of several artists including-

• Skrillex
• The Prodigy
• Calvin Harris
• David Guetta
• Daft Punk
• Martin Garrix
• Tiesto
• Diplo

I will use research these artists music and music videos for inspiration for both the song itself and the style of which I could create my music video on.

Conform & Oppose Adorno & Horkheimer

• Conform-

Katy Perry-
She is a pop artist who is very similar to many other pop artists releasing songs which sound nearly the same as her pop competitiors such as Taylor Swift. Her voice is in some what distinctive but not enough that she had created a brand new style of her own. She could be placed under standardisation category because of this.

• Oppose-

Matt Redman-
He is a contempory christian pop artist who has a very distinct style. His music is fra from the likes of other pop artists as he has a distinctive christian worship style to his music which makes him very distinguishable from other artists. He would then oppose A&H's theory for showing none of their characteristics.

One Direction's Up All Night Digipak Analysis

 

The above digipak is for One Direction's album Up All Night. Their logo "1D" is featured on both the front cover and tracklisting showing that this is very important. They are shown in a happy yet boyish manner on the front cover as they are establishing themselves as a boy band. The white on red logo is featured on the CD aswell but as the whole CD. This helps to install this in peoples minds. Their image is shown on all covers and while they are not close-ups they all show distinctively that it is them. The track listing compared to the image is very small showing image is more important than the songs.

Laura Mulvey's Male Gaze is featured on his digipak but as opposed to the other digipaks it is in the form of women or girls in this case would want to be with them whilst men would want to be them for he attention and female fans they have.

Ellie Goulding's The Writer Digipak Analysis

 

The above digipak is for Ellie Goulding's album The Writer. Her image is clearly important as like many pop genre digipaks she is seen on all covers. She is seen in a pure non-provocative way suggesting that she wants to go with gender conventions of the pop genre. The font suggests she is feminine and has her own style as this is featured on all sides of the digipak. The name suggests that she wrote the album.

Laura Mulvey's Male Gaze is featured on this digipak in an innocent yet slightly provocative way as we see her posing to the camera in the form of a close-up on the front cover. Men would want to be with her whilst women would want to be her.

Rihanna's Talk That Talk Digipak Analysis

The above digipak is for Rihanna's album Talk That Talk. This is a R&B album that incorporates other genre's such as pop, hip-hop and dance. The album revolves around romance. The cover suggests what music will be found on the album as she subverting from stereotypical female conventions by exhailing marijuana. Drugs are highly associated with the hip-hop genre. Her mouth is opened which is very suggestive. This sexualises her image. Rihanna's image features heavily on the digipak showing that her image is important to her.

Laura Mulvey's Male Gaze is featured heavily on this digipak as we see Rihanna in a variety of positions and shots, this is to show that she relies on her sexual image to sell her album. It opens a new audience as men would want to buy the digipak to se Rihanna as they would want to be with her whilst women may want to be her.

Katy Perry's Teenage Dream Digipak Analysis

The above digipak is for Katy Perry's album Teenage Dream. The cover is iconic as it features a full body image of Katy Perry which a pink cloud covering her private parts. The digipak follows a theme related to the music video for "California Gurls".
The CD's are meant to look like sweets which the video features heavily of. The pink cloud on which Katy is laying on is also featured in the music video.
Pink is a colour that Katy Perry is iconic for so this features heavily throughout. On every part of the digipak other than the track listing there is an image of Katy showing that her image is important to her.
Laura Mulvey's Male Gaze is featured heavily on this digipak as we see Katy Perry's face as a close-up and her body as a long shot showing the whole of Katy Perry. Men would want to be with her whilst women would want to be her.