As time proliferates ancillary texts is becoming less
important. This is due to the digitalisation of the music industry. Due to
platforms such as iTunes and Google Play, digipaks are becoming less popular
although the uniqueness of it, they still remain. Music videos are very vital
in the music industry and for some artists are as important as the song they
are making. A music video shapes the artist and forms their image. The
combination between my music video and my digipak and poster really creates an
effective product and represents my artist well. The theme throughout
everything is that the artist (Exodus) is hidden. In all both my main product
and ancillary texts, there is no images of my artist. This connotes mystery and
a hidden persona.
I have tried to link the shapes and style between the main
product and ancillary texts so that the audience would understand the stylistic
features I am trying to convey. Although of this I did not want to make the
main product and ancillary texts too similar as an artist wouldn’t typically base
their whole album on just one of their music videos as this wouldn’t allow
other singles to be as popular. My main product and ancillary texts are
effective as they are engaging and unique whilst they try to follow some
conventions of the genre.
I wanted both my products to attract to my target audience
of someone who would enjoy the more quirky side of the EDM genre. I believe
someone who would receive my products would enjoy clubbing and going out and
this is why I included the whole club theme throughout both my main and
ancillary products. I believe that my audience would be someone who is around
the ages of 18-25, this is why I used pragmatic hints to childhood with LEGO.
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